Mission, Vision, Values


Redesign builds economic justice in collaboration with the community by developing and sustaining affordable housing and commercial real estate, investing in entrepreneurs, and creating living wage jobs.



Redesign envisions an inviting community woven together by collective community voice where housing is affordable for all and local businesses thrive.



Community-led: Making decisions that are led by people in place and intentionally centering those most impacted, being open to new ideas, and utilizing our expertise to work together to solve challenges and create opportunity.

Longevity: Guiding the work we do today with care for how it impacts future generations through resiliency; design choices; financial stewardship; and environmental sustainability, including preservation, to promote the overall health and wellbeing of current and future businesses and residents.

Opportunity: Prioritizing decisions, projects, and programs to increase community wealth, stability, and to promote racial and economic equity.

Integrity: Leading with transparency and respect for internal and external stakeholders, recognizing that all voices play a vital role in fulfilling our mission. Fostering a healthy work environment where staff feel they belong, are supported, and can grow their professional skills.

Reciprocity: Working in partnership across organizations and communities to coordinate strategies and build a united community development ecosystem will grow opportunity for under-invested communities throughout our region. We pair creativity and skill with an abundance mindset to benefit both our community and the field.


Redesign’s Service Area Map, courtesy of the U of M’s Center for Urban & Regional Affairs (CURA).


Systemic racism, the theft of native land, and the historical marginalization of communities of color have produced deep inequities in wealth, well-being and investment in the prosperity of our community.

Redesign commits to contribute to the dismantling of racist policies and practices internally and externally in all areas of our work by actively centering the perspectives and interests of BIPOC communities. We will work to build a more just and equitable economy and built environment.

To this end we will work to:

  • Increase the diversity of our staff and board,
  • Build a healthier work culture,
  • Investing in work that creates opportunities for and helps build the wealth of BIPOC businesses and individuals.

Note: Redesign uses the term BIPOC, which stands for Black, Indigenous, People of Color. This term seeks to acknowledge that not all people of color face equal levels of injustice.